Case studies across eight industries
A representative sample of recent engagements. Client names are illustrative composites in line with confidentiality agreements covering exact figures and internal materials.
NorthStack — Platform relaunch
A full brand and product redesign for a B2B SaaS platform entering the Canadian market.
Meridian Health Group — Patient acquisition campaign
A compliant, multi-channel patient acquisition strategy for a multi-clinic healthcare provider.
Alder Capital Partners — Institutional trust rebuild
A brand and content overhaul for a wealth management firm targeting high-net-worth clients.
Brightpath Learning — Enrollment growth campaign
A full-funnel enrollment campaign for an online professional certification provider.
Harborview Developments — Pre-sale campaign
A pre-sale marketing campaign for a mixed-use residential development in the Toronto area.
Cedar & Stone Hotels — Direct booking campaign
A campaign designed to shift bookings away from OTA platforms and onto the hotel's own site.
Fieldwear — Performance campaign
A cross-channel paid and social strategy for a Canadian outdoor apparel brand.
Kestrel & Vance LLP — Referral-driven growth
A digital presence rebuild for a mid-sized law firm dependent on referral business.
Objective, challenge, and approach
NorthStack — Platform relaunch
Objective
NorthStack needed a credible brand identity and a marketing site that could support enterprise sales conversations, not just early-stage sign-ups.
Challenge
The existing brand read as an early-stage startup, which was undermining sales conversations with enterprise prospects.
Creative Approach
We rebuilt the visual identity around a more confident, structured design language and rewrote the site's information architecture around buyer questions.
Meridian Health Group — Patient acquisition campaign
Objective
Meridian needed to grow patient volume across five clinic locations without running afoul of healthcare advertising restrictions.
Challenge
Standard performance marketing tactics like urgency messaging and broad remarketing were off-limits under healthcare ad policies.
Creative Approach
We built a content-led SEO and local search strategy paired with compliant paid search campaigns tailored per location.
Alder Capital Partners — Institutional trust rebuild
Objective
Alder's digital presence undersold their track record and made them look smaller than competing firms with less experience.
Challenge
Financial services marketing has to balance credibility with strict regulatory disclosure requirements.
Creative Approach
We rebuilt the brand around a more editorial, authoritative tone and restructured content to lead with track record and process.
Brightpath Learning — Enrollment growth campaign
Objective
Brightpath's cost per enrollment had crept up year over year as paid channels became more competitive.
Challenge
Their creative had grown stale and their landing pages weren't optimized for mobile, where most traffic originated.
Creative Approach
We rebuilt the funnel from ad creative through to a redesigned, mobile-first enrollment flow, then ran a structured CRO testing program.
Harborview Developments — Pre-sale campaign
Objective
Harborview needed to generate qualified buyer and investor leads ahead of a building's official launch.
Challenge
Real estate pre-sale campaigns depend on building credible momentum before there's a finished product to show.
Creative Approach
We designed a landing experience anchored in architectural renderings and neighbourhood data, paired with a targeted paid media plan.
Cedar & Stone Hotels — Direct booking campaign
Objective
Cedar & Stone was paying significant commission to OTAs on bookings that could have converted directly.
Challenge
Their direct booking site converted poorly compared to the polished OTA listings guests were used to browsing.
Creative Approach
We redesigned the booking flow and layered in a loyalty incentive promoted through retargeting and email.
Fieldwear — Performance campaign
Objective
Fieldwear wanted to scale paid spend without letting cost per acquisition creep up as they expanded.
Challenge
Their existing campaigns were optimized for clicks rather than the metrics that actually mattered to the business.
Creative Approach
We restructured the account around profitability-based bidding and built a creative testing cadence across channels.
Kestrel & Vance LLP — Referral-driven growth
Objective
Kestrel & Vance generated most new business through referrals and had almost no organic digital presence.
Challenge
Professional services buyers research firms extensively before ever making contact, and the firm was invisible in that research phase.
Creative Approach
We built a content program addressing common client questions and a site structure designed to convert research into consultations.
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